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ZEE NO EVIL HEAR NO EVIL

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The power of Gen Z in influencer marketing in sports lies in their digital fluency, emphasis on authenticity, social consciousness, appreciation for diversity, and a preference for engaging, short-form content....
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Influencer Marketing Trends in 2024

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In 2024 and beyond, influencer marketing remains a significant trend, with several key developments shaping its landscape. Notable trends include the increasing integration of AI in influencer marketing strategies, a rising demand for sustained brand partnerships, the diversification of social media platforms, a surge in performance-based deals, and the emergence of college athletes as influential figures.

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EVERYBODY HURTS

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I’m taking a break from discussing the NIL chatter.   NIL fatigue if you will.   Today, I want to address the student athlete and discuss something far more important…

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NIL Guidance for Parents

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Young athletes are the future of sports. With their drive and passion for the game, they can create opportunities for themselves and others. Given the right guidance, young athletes can develop into successful, well-rounded athletes.

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