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Alright, folks, gather ’round because we’re about to dive into the world of Generation Z – those who practically emerged from the womb with a smartphone in one hand and a hashtag in the other. These kids are on the brink of becoming the heavyweights of influence, and you better believe it’s not just for the ‘gram!

Picture this: Gen Z, the generation that can turn a viral meme into a political statement, a TikTok dance into a worldwide craze, and turning a junk shed into a she-shed (like my daughter did) into a cultural phenomenon. Consumer-oriented businesses, hold on to your marketing budgets because the Z-Team is coming for you!

Their behavior and beliefs? Oh, they’re influencing everything from what’s cool to what’s canceled. Business leaders, pay attention, or risk becoming as outdated as a flip phone. Seriously, these kids are redefining the game faster than Deon Sanders did at Colorado.

But wait, there’s more! As Gen Zers journey through the stages of life, it’s like watching a reality show where the contestants keep changing the rules. Will they trade in their paycheck for a trip overseas?  Will they buy that fancy sports car or open a Roth IRA? And what about those pesky student loans? It’s like a financial obstacle course, and we’re all just trying to keep up!

And don’t even get me started on their tech obsession! They sleep with their smartphones, but what’s that doing to their mental health? Are we looking at a generation of trending-emoji-speaking couch potatoes, or will they surprise us all by inventing the ultimate digital detox?

Lastly, the fiercely brand loyal Gen Zers have a one-way ticket to the influencer game. At the same time, they’re navigating a world of cultural and social shifts and redefining identity and belonging.

So buckle up, folks, because Gen Z isn’t just changing the game – they’re rewriting the entire rulebook. Stay tuned for this wild ride, under the influence.