PlayBooked is a micromarketing technology platform that drives conversion for brands by pooling the power of collegiate athlete influencers.
Our marketplace uniquely connects collegiate athletes, of all levels, with a wide range of income opportunities from brands and fans.
PlayBooked’s journey from its inception during the COVID-19 pandemic to making sports history with Chloe V. Mitchell becoming the first collegiate athlete to monetize her Name, Image, and Likeness (NIL) is a remarkable story.
Chloe’s unexpected rise to fame through her TikTok She Shed series during the lockdown brought about challenges and opportunities. The question of whether she could maintain her influencer career while pursuing collegiate volleyball highlighted the complexities athletes faced in balancing their image rights with collegiate sports regulations.
Meanwhile, Chloe’s father, Keith A. Mitchell, brought his own experiences as a former college athlete and tech entrepreneur into the mix. Recognizing the impending impact of the NIL bill, which would allow student-athletes to be compensated for their NIL, Keith saw the need to address the professional and financial preparedness of college athletes beyond their sports achievements.
The formation of an impressive team with expertise in athlete marketing, business, and the sports industry showcased the dedication and vision behind PlayBooked. In just six months, they achieved a historic milestone by enabling Chloe to legally monetize her NIL, marking a significant moment in the evolving landscape of collegiate sports. Fast forward to 2022, Chloe was named Innovator of the Year at the NIL Summit Awards, for role in forming PlayBooked and making NIL history.
Based in Grand Rapids, Michigan, PlayBooked’s commitment to bridging the gap between college sports, business, and technology positions it as a pioneering force in empowering the next generation of athletes.