Co-Founder, Chief Operating Officer
Walter Thurmond III
Chief Content Officer, Strategist
PlayBooked is a platform for a fast-growing group of collegiate athletes who are taking back what is already theirs by birthright – their own names and use of it.
Laws are changing.
Student-athletes fully embrace the newly passed NAIA name, image and likeness (NIL) legislation that permits its athletes to monetize their personal brands, for the first time in history. Nearly a half-million NCAA athletes are anxiously awaiting that same right, which for many states will happen on July 1, 2021.
Without NIL legislation, colleges and universities have the power to legally yank eligibility from athletes who receive any form of payment for work or monetization of their NIL. Beyond stipends, student-athletes are not allowed to receive compensation for commercial work despite the fact that *86% of college athletes live below the poverty line. What’s more, upon graduation, they have little work experience and nary a nest egg to join the workforce.
PlayBooked is a trusted one-stop platform for collegiate athletes to field offers to post promoted social content and/or send personalized messages to fans and GET PAID for it. Our best-in-class technology will simplify the process for the athlete to connect with anyone who recognizes and appreciates their value, from major brands, to small businesses and avid fans.
The PlayBooked app is set to launch summer 2021. Meanwhile, team PlayBooked is actively signing up athletes and running brand promotions and athletes are GETTING PAID.
PlayBooked’s executive team and advisory board boasts 200+ years of collective experience in professional/collegiate sports, entertainment, fitness, technology, and social influencing sectors. Equally passionate about leading youth, the team aligned to empower college athletes to leverage their NIL rights through branding, education and activations.
College athletes have earned their place in the marketplace. It’s the American way! Our platform establishes equity for male and female collegiate athletes of ALL levels by offering them an opportunity to leverage their talents to make income while in school. PlayBooked is proud to help enterprising athletes flourish and better equip them for their future.
*According to the National College Players Association.