Ah, the college scene—a goldmine for savvy companies looking to crack the market. Fresh-faced students, eager to break free from the shackles of mom and pop's brand loyalty, are ripe...
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The power of Gen Z in influencer marketing in sports lies in their digital fluency, emphasis on authenticity, social consciousness, appreciation for diversity, and a preference for engaging, short-form content....
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In 2024 and beyond, influencer marketing remains a significant trend, with several key developments shaping its landscape. Notable trends include the increasing integration of AI in influencer marketing strategies, a rising demand for sustained brand partnerships, the diversification of social media platforms, a surge in performance-based deals, and the emergence of college athletes as influential figures.
Hold onto your digital hats, folks! The digital horizon is lit up like a Denver Nuggets scoreboard, and guess who's the point guard? It’s A.I, and I don’t mean Allen...
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Alright, folks, gather 'round because we're about to dive into the world of Generation Z – those who practically emerged from the womb with a smartphone in one hand and...
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Mental health apps have revolutionized the way we can approach mental health. Between their accessibility and community support, these applications are GAME CHANGERS for the busy student-athlete. Forbes reports, "Historically,...
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Do you find yourself getting sucked into the mindless cycle of scrolling for hours on end? Because that seems to be a daily issue for my tired thumbs and me....
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Being an influencer is an excellent part-time job for busy collegiate athletes, who are interested in content creation. However, without proper balance and intentionality, the work can become detrimental to...
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I’m taking a break from discussing the NIL chatter. NIL fatigue if you will. Today, I want to address the student athlete and discuss something far more important…
Young athletes are the future of sports. With their drive and passion for the game, they can create opportunities for themselves and others. Given the right guidance, young athletes can develop into successful, well-rounded athletes.
