Keith Mitchell

Ah, the college scene—a goldmine for savvy companies looking to crack the market. Fresh-faced students, eager to break free from the shackles of mom and pop's brand loyalty, are ripe...

The power of Gen Z in influencer marketing in sports lies in their digital fluency, emphasis on authenticity, social consciousness, appreciation for diversity, and a preference for engaging, short-form content....

In 2024 and beyond, influencer marketing remains a significant trend, with several key developments shaping its landscape. Notable trends include the increasing integration of AI in influencer marketing strategies, a rising demand for sustained brand partnerships, the diversification of social media platforms, a surge in performance-based deals, and the emergence of college athletes as influential figures.

Hold onto your digital hats, folks! The digital horizon is lit up like a Denver Nuggets scoreboard, and guess who's the point guard?  It’s A.I, and I don’t mean Allen...

Alright, folks, gather 'round because we're about to dive into the world of Generation Z – those who practically emerged from the womb with a smartphone in one hand and...

I’m taking a break from discussing the NIL chatter.   NIL fatigue if you will.   Today, I want to address the student athlete and discuss something far more important…

Young athletes are the future of sports. With their drive and passion for the game, they can create opportunities for themselves and others. Given the right guidance, young athletes can develop into successful, well-rounded athletes.

As we wrap up the 2022 year of college athlete NIL rights, I find it best not to do a year in review like everyone else but rather a year...

So here we are at the start of football season. There are already some great storylines to follow. From several coaches already being fired to the NCAA announcing a 12 team playoff. But the NIL news that monopolized the past year has fallen wayside to the talk radio blowhards who don’t know diddly about this space. I apologize if I’m a little passionate about this; I have heard some ridiculous comments about NIL.

On May 9, 2022, the NCAA Division I board of directors published guidance aimed at reigning in school booster involvement in name, image, and likeness deals with college athletes. The...